Can you compete with this?
Categories: newsSeems like we always get some raised eye brows when we mention arbness as one of the key qualities of a good social media campaign. Of course not every campaign can be based around arb… we get that it’s probably not appropriate for KWV for example. But for fun irreverent brands like kulula and Steri Stumpie we push ourselves to be quite out there in our ideas. The reason why? we’re not competing with rival brands, we’re competing with this kind of thing (and lolcats, hitler rants etc etc):
Michael Buble being stalked by Raptors:
