New campaign for Softlips
Categories: news
Atmosphere and +one have just launched a new campaign for Softlips (a lip care brand). Aimed at girls in their early twenties primarily the Softlip Stylista search will give one person the chance to be a red carpet reporter for the brand (plus a bunch of other goodies including styling from YDE). The whole campaign is driven through Facebook (which is proving much more effective than building campaign microsites for us) and whilst only launches in media in August is already getting some good word of mouth buzz.
